WE MAP OUT AND COMBINE DISTINCTIVE MARKET FEATURES, GLOBAL TRENDS AND ANALYTICAL INSIGHTS TO BRING DISRUPTION TO ITS HIGHEST LEVEL IN TERMS OF IMAGE AND ROI.
GENERATE INNOVATIVE IDEAS TO DISRUPT
Innovation is a two-tiered process: on one hand, how disruptive the novelty is compared to current competitor services, on the other hand how relevant it is for the region’s specific culture and expectations.
Combining disruptiveness and relevancy is the key to embracing your core business and expanding it, building seamless in-home, out-of-home and on-the-go experiences, ultimately strengthening your business model.
We applied this methodology to our Nestlé Group project, working with HQ to defineitsworld-spanning omnichannel vision, then developing local tailor-made services and experiences for key markets such as Mexico, Korea and Japan.
FUEL IN-HOUSE INNOVATION TO PERFORM
Imagining innovative ideas is one step. Identifying which ones boast the highest ROI is another challenge altogether. We help you set up a collaborative brand grid to prioritize ideas and reveal which ones demonstrate the highest potential from a business and/or image vantage point.
In doing this, we immerse your teams in Design-thinking methodology that will fuel innovation for all your in-house initiatives thanks to a pragmatic process. This actually gives you the tools and workflows to apply this method repeatedly in various contexts.
We helped SNCF (French railways) change their business focus from a train-centric vision to a client-centric approach, and developed four fields in which innovation could thrive: open model, smart grid, connected services & city booster.
Testing is twofold, relying on both focus groups and real-life environment:
We use graphic imaging techniques to capture the scope of ideas developed collaboratively during innovation workshops, and quickly test them with a larger audience, in-house or externally, like focus-groups.
We also wrap up innovation projects with prototyping to better test and learn from the initial concept and ensure the best possible implementation for maximized ROI. When we say “prototyping”, we mean everything that shapes an idea, from industrial design to digital interface, all the way up to point of sales.
We designed new-generation MACIF local branches and reviewedtasks and responsibilities of co-workers to match priority target needs and expectations and reach expected efficiency levels.
reuniting the company’s workforce, bringing down walls and unlocking change
revealing new business opportunities through employee collaborative inputs, highlighting ideas that are maturing in the back of people’s mind
working with a client-centric focus, breaking free from business or trade-related shackles
securing team member engagement in the long run, directing energy to a common goal and enabling concept ownership, which is a key factor in implementing innovation